Sustainability at ING
In our experience, financial services play an important role in creating a healthy, sustainable world, not only by trying to be more planet friendly by reducing our own environmental footprint, but also in the choices we make for our loans, investments and services to customers. Sustainability is at the core of our Business Strategy: "Think Forward"
Our goal is to ensure people’s autonomy so that they can stay ahead of the game in life and in business – and that’s exactly what sustainability means – not only now, but also in the future. It’s about sharing and acting fairly towards current and future generations when we do business. We know that, to be a responsible corporate citizen, we must help people to maintain that lead. Sustainability is an ongoing process. Our aim is to ensure long-term success for our customers by helping them in their choices to become more independent now and in the future.
How do we do it?
First of all, we support and accelerate people’s financial independence (Financial Empowerment). We are dealing with growing concern among our customers in this time of financial uncertainty, increased unemployment and income disparities. We support them by offering them a range of services that include information and financial training, and help entrepreneurs to start up their own businesses.
We also help our professional customers to take a responsible approach in their company (Sustainable Transition). We help them deal with energy challenges as well as scarce resources. And we continue to finance projects and developments that will lead society to a more sustainable future.