Music has been a pillar of the company’s sponsorship policy for more than 10 years; it is unifying and universal, and allows ING to connect with everyone. Given the great diversity of musical genres, we favour music projects aimed at the general public, such as festivals and the Rockhal, which are an ideal meeting place.

ING is also a partner of the Rocklab Pop-Up Sessions: a series of digital showcases featuring local artists filmed in emblematic and unusual places in the country.  The objective behind this partnership is to create a promotional tool for all these singers/musicians both on a national and international stage.