On Monday, December 4th, ING launched a holiday campaign, #INGBestwishes, which will run until December 25th. For ING, campaigns that touch people and evoke the meaningful and everyday aspects of everyone's life are important. It is also important to support customers and prospects at every stage of their lives, both professional and personal.
Thanks to this new Christmas campaign, ING wants to do more: moving and inspiring is not enough, the goal is to get people to act, to share and to feel concerned. In harmony with the Christmas spirit, ING aims to spread generosity, kindness and positivity - all of which are associated with the holiday season.
The month of December warms hearts and awakens the inner child of our souls. Our 2017 campaign will focus this time on emotions, children's dreams and feelings. As children, we whimsically dreamed of our futures. Some have realized these dreams, others have lost sight of them to devote themselves to projects that are more down to earth and some still have their heads in the stars...
For each of these dreamers, ING launches a major campaign focused on Social Networks: #INGBestwishes. This invites people to act/react supporting the Make-A-Wish foundation, a foundation that makes the dreams of children with a life-threatening illness or those in remission come true.
For each instance of #INGBestwishes participation, ING Luxembourg will donate €10 to Make-A-Wish and leads by example, encouraging us all to make a donation!
There are 2 ways to take part in the action: