#INGBESTWISHES raises EUR 5,000 for Make-A-Wish
Hundreds of childhood dreams and pictures were shared on social networks last December during the #INGBestWishes campaign and on 23 January 2018 Colette Dierick, CEO ING Luxembourg, handed over a EUR 5,000 cheque to Marcel Hagendoorn, Founding President & CEO Make-A-Wish Luxembourg ASBL.
“Our purpose to empower people to stay a step ahead can take many forms,” explained Mrs. Dierick. “In this case we mobilized our fans and followers for a good cause and the result will hopefully bring a big smile to a child’s face very soon!”
Mr. Hagendoorn added: “We are so happy to accept this cheque that will help us to grant even more wishes to Luxembourg children who are suffering from life-critical illnesses. Thank you ING for your support!”
n December 2017, ING launched a holiday campaign, #INGBestWishes, with a focus on emotions, children's dreams and feelings. As children, we whimsically dreamed of our futures. Some have realized these dreams, others have lost sight of them to devote themselves to projects that are more down to earth and some still have their heads in the stars...
#INGBestWishes invited people to act/react supporting the asbl Make-A-Wish, a charity that makes the dreams of children with a life-threatening illness or those in remission come true. For each #INGBestWishes post, ING promised to donate €10 to Make-A-Wish.
There were 2 ways to take part in the action:
· change your Facebook profile picture to a photo of yourself and apply the #INGBestWishes frame available on Facebook;
· in a Facebook and/or Instagram post, share one of your childhood dreams, illustrate it with a visual and add the hashtag #INGBestWishes.
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