Phishing e-mails can come in various forms. They frequently use the company's exact logo along with the signature of one or several important people from the organisation. They may also reproduce the layout and colours used in the company's official e-mails or on its website, for example.
Hackers even use phishing techniques to trick people who have already been scammed. They pretend to be a body which could help victims recover the money lost in the scam, directing the individual to a fictitious website designed to retrieve their personal log-in details or their cash.
The smshing message will typically ask you (usually with a sense of urgency) to click on a link to a website or call a phone number in order to verify, update or reactivate your account. The website link will lead to a bogus website and the phone number to a fraudster pretending to be from the legitimate company. The goal is to get you to disclose any information that can then help the fraudsters steal your money.